Focus on Tool Usage and Execution/Implementation:

Mechanics – 35%

  • Site Setup & Configuration
  • Use of conversion rate best practices
  • SEO on key pages
  • Google Analytics Implementation

Overall Idea – 25%

  • Scope & how idea integrates into the online marketplace
  • Long-term success/online traffic potential

Marketing – 25%

  • Answers to the marketing questionnaire
  • Appropriate social media integration

Appearance – 15%

  • Usability
  • Visual Impact
  • Professional Design

Bonus – 10%

  • Marketing and promotion already implemented
  • Real web traffic to site
  • Real revenue generated

Marketing Questionnaire

Submission to be qualified for the competition requires this Marketing Questionnaire to be completed and emailed to prior to the competition deadline.
Download the Marketing Questionnaire by clicking here

The Judges

Michael Longinow
Journalism Department Chair

Dr. Mike Longinow is the chair of Biola's Department of Journalism and the advisor of The Chimes newspaper. During his tenure at Biola, he's overseen the rapid expansion of journalism within the university, hiring new faculty members in the fields of photojournalism, broadcast journalism and public relations. He's led the department in a convergent approach to teaching and a cross-cultural approach to career preparation, encouraging students to become fluent in other languages and to participate in study abroad programs.

Dr. Matt Jenson
Torrey Honors Institute, Assistant Professor

Matt Jenson is a systematic theologian specializing in the doctrine of sin and ecclesiology. In so doing, he is motivated by a desire to understand what it means to be human in terms of the relationships for which we were created and in which we live, move and have our being. He holds a BA in literature and philosophy from Wheaton College and a Ph.D. in systematic theology from the University of St. Andrews (Scotland), where he was part of the Institute for Theology, Imagination and the Arts. He is the author of The Gravity of Sin: Augustine, Luther and Barth on 'homo incurvatus in se'. Jenson is a happy and grateful part of Fountain of Life Covenant Church in Long Beach.

Matthew Weathers

Biola University professor of mathematics, has been deemed as the “Best Math Teacher Ever,” in the social media realm by those who have viewed and reposted his lighthearted Halloween themed video online, originally created for his Nature of Mathematics class in October. Less than two weeks after posting the video onto Weather’s YouTube channel, the video has received almost 1,000,000 views. Every school needs a professor that has the best reviews on; a professor that brightens your day during class by bringing color to an often not-too-interesting subject. That inimitable professor on Biola’s campus is Professor Matthew Weathers. Students around campus look forward to taking his class, Nature of Mathematics, where they learn about the history of math to help them understand today’s math. Matthew has a BS in Math and Computer Science from Biola and a master's in computer science from USC. Matthew is an Assistant Professor in the Math and Computer Science Department, began teaching at Biola part-time in 1998, and full-time in 2005. He is the Learning Management System Coordinator, and helps faculty learn how to make the best use of technology like Blackboard. His interests include making information more usable and user-friendly, web site development, and finding ways to help students be more engaged in the learning process.

Frederick Cardoza
Associate Professor, Chair, Christian Education Department
Talbot School of Theology/Biola University

Dr. Freddy Cardoza is a professor, minister, thinker, and consultant. Dr. Cardoza has ministered 20 years in parachurch ministries and local churches of all sizes, and has taught academically for more than a decade at the undergraduate, graduate, and doctoral levels. Freddy received a Ph.D. (Doctor of Philosophy) in Leadership from The Southern Baptist Theological Seminary, in addition to completing the required coursework for the Doctor of Education (Ed.D.). He earned a Master of Arts (M.A.) from Southeastern Baptist Theological Seminary, and a Bachelor of Science (B.S.) from Liberty University. Dr. Cardoza sits on the Board of Directors and is Vice-President of the North American Professors of Christian Education (NAPCE). He is also a member of the Evangelical Theological Society (ETS), and the Association of Doctor of Ministry Educators (ADME).

Darrell Passwater
Associate Professor, Crowell School of Business

Dr. Darrell Passwater is on the faculty of the Crowell School of Business, Biola University, where he teaches management and leadership courses at both the undergraduate and graduate levels. Formerly, he was Dean of the School of Business, California Baptist University. He has been married to Marilyn and have two wonderful sons; Israel (age 29), Asaiah (age 20), and a beautiful daughter-in-law. They currently attend St. James Church Anglican in Newport Beach. Dr. Passwater is actively involved as a Chair with Convene, a Christian Executive Leadership development organization. He loves to read, run, interact with people, and teach. He also serves on the Board for the CS Lewis Foundation and Intensive Care Ministries, both not for profit para church ministries. He has been a consultant for numerous businesses with an emphasis on strategic planning, marketing and organizational development. He earned a doctorate from Oregon State University and an MBA from the University of Redlands.

David T. Bourgeois
Associate Professor of Information Systems

Dr. Bourgeois graduated from Biola with a degree in Mathematics in 1987. For the next 15 years, he worked in the Information Systems field for four different companies, including two Fortune 500 companies, experiencing many different roles within the Information Systems field: systems analyst, programmer, project leader, trainer, consultant, and helpdesk support analyst. Dave completed his Ph.D. in Information Systems and Technology in 2006 at Claremont Graduate University. Dave joined the Crowell School of Business faculty as an adjunct in 2002 and full time in 2003. He redesigned the requirements for the Information Systems emphasis in 2004 and works to keep the curriculum relevant. He continues to stay active in the business world, doing consulting in the area of systems design. Dave married his Biola sweetheart, Marne, in 1991. They have six children and live near Biola in the city of Brea. His research interests are in the area of faith, technology, and the ability for the two to be combined to reach the world for Christ.

Dr. Gerald Fisher
Associate Professor of Mass Communication

Dr. Gerald Fisher is an Associate Professor in Biola University’s Cinema and Media Arts department. Dr. Fisher has over 25 years of experience in media as a faculty member, interim department chair, production company owner, and manager of media technology infrastructure. In 2010, Gerry Fisher represented the Biola Cinema and Media Arts department at the annual Broadcast Educators Association in Las Vegas, Nevada, presenting twice in Paradigm Shifts of Smart Phones in Media Education and Technology Infrastructure of Social Media Networks and also served as a judge in assessing faculty research papers. Gerry also serves BEA as Secretary of Interactive Media in the Emerging Technologies Interest Division. While teaching a variety of CMA classes over the years, Dr. Fisher specializes in integrated media production classes, new technology and communication research. He is a graduate of Taylor University, Fort Wayne (B.S.), Regent University (M.A.), and University of California, Irvine (Ph.D.). Dr. Fisher and his wife, Ellie, live in Irvine, California, have five children, two son-in-law’s and three treasured grandchildren.